Why Social Media Isn’t Enough: The Case for Business Websites
In 2025, it’s baffling how many entrepreneurs and small business owners still don’t realize the importance of having a website. Time and time again, I hear the same response:
“We have a Facebook page,” or “We’re on Instagram.”
While social media can be a great tool, it should never be your primary online presence.
The Convenience Trap
I get it—setting up a Facebook page or Instagram account is quick, easy, and free. It feels like the perfect solution for a new business. You can reach your audience, post updates, and even run ads directly on the platform. But this convenience comes at a cost.
The Risks of Relying on Social Media
When you rely solely on social media, you’re putting your business in someone else’s hands. Here’s why that’s a problem:
- You Don’t Own the Data: Your followers, messages, and posts are controlled by the platform. If Facebook or Instagram decides to limit your access, you lose everything.
- Policy Changes Can Hurt You: Social media platforms frequently update their policies. A single post or a minor infraction could lead to your account being restricted—or worse, deleted.
- Limited Control: You can’t fully customize how your business is presented. You’re stuck with whatever layout and features the platform offers.
- Perception Issues: Customers may view a social media-only presence as unprofessional or temporary, especially for certain industries.
Why Every Business Needs a Website
Having your own website gives you control, credibility, and stability. Here’s how:
- Ownership: A website is your digital property. You control the design, content, and data.
- Professionalism: A custom domain (e.g.,
yourbusiness.com) and branded email addresses add legitimacy to your business. - Resilience: Your website won’t disappear because of a policy change or an algorithm update.
- Flexibility: You can tailor your site to meet your business’s needs, from showcasing products to booking services.
Best of all, you don’t need to spend thousands of dollars to get started. A basic website with a custom domain and email can cost just a few hundred bucks—and those expenses are tax-deductible.
Building Your Digital Foundation
Social media should be part of your strategy, not the foundation. Think of it as a tool to drive traffic to your website, where you can engage customers on your terms. Your website is where you build trust, showcase your brand, and provide a consistent experience.
Final Thoughts
If you’re a business owner relying solely on social media, it’s time to rethink your approach. Investing in your own online space is one of the smartest decisions you can make for your business. Social media may come and go, but a website is yours to keep.
Ready to secure your digital future? Start small, build gradually, and take control of your online presence.