Hey folks, it's EJ Rojas here, your online marketing veteran, ready to pull back the curtain on the world of Pay-Per-Click (PPC) advertising. There's no denying it, I am old school when it comes to online marketing. Way before social media advertising became the big deal it is today, PPC was where it was at, and I was right there in the thick of it. You could say I've been around the digital block a few times, steering multimillion-dollar PPC campaigns for some pretty big names. You may have heard of a little company called ParkSleepFly.com? They're only one of...

In our journey to decode reality, we've already discussed the importance of owning your domain and advancing your SEO and marketing strategies. Today, we delve into another crucial aspect of your online presence - email lists. One of the most significant oversights new businesses make is not collecting visitors' emails when they offer a product or service. They overlook the immense power of an email list. An email list is not just a list; it's direct access to potential customers, a line of communication that can lead to rapport and, ultimately, conversions. Why are Email Lists so Important? In contrast...

In the world of marketing and SEO, timing is everything. As we approach Valentine's Day, businesses are reaping the benefits of campaigns they began planning months ago. Let's break down the importance of early planning and how to execute it effectively. The Why: Benefits of Early Planning Planning your marketing campaigns at least three months in advance gives you a competitive edge. It allows for thorough research, strategizing, and the creation of tailored content. It also enables you to build anticipation among your audience and capitalize on peak interest during major events or seasons. The How: A Blank Example Campaign...