Hey folks, it's EJ Rojas here, your online marketing veteran, ready to pull back the curtain on the world of Pay-Per-Click (PPC) advertising. There's no denying it, I am old school when it comes to online marketing. Way before social media advertising became the big deal it is today, PPC was where it was at, and I was right there in the thick of it. You could say I've been around the digital block a few times, steering multimillion-dollar PPC campaigns for some pretty big names. You may have heard of a little company called ParkSleepFly.com? They're only one of...
