Hello, my entrepreneurial friends! It's EJ Rojas again, back to share some more wisdom from my years in the digital trenches. Today, we're focusing on a decision that every small business owner will face: Where to get their website designed and developed. In our interconnected, digital world, it's so easy to outsource to the cheapest bidder. But let me tell you, this is a road that's fraught with risks, especially when it comes to your business's online presence. Sure, the up-front costs may be low, but the hidden costs and potential issues down the line can far outweigh any initial...

Greetings, everyone! EJ Rojas here, your trusty guide to the hidden corners of the web. Today, we're stepping into the intriguing realm of web scraping, an underrated powerhouse that keeps the wheels of the web spinning and can fuel your business in unimaginable ways. For those who are new to this term, web scraping is a technique for extracting information from websites. It's like data mining but more focused on the web. What's fascinating is how web scraping transforms the vast, chaotic web into structured data - an invaluable asset for businesses. If you've ever wondered how businesses make informed...

When I look back to 2008, the online video landscape was vastly different. YouTube was just beginning to gain traction, and using video for marketing was seen as an experiment rather than a core strategy. Despite the uncertainties, I was determined to embrace video marketing's potential. Today, I'd like to take you on a journey down memory lane to one of my early forays into promotional video campaigns — the project I spearheaded for ParkSleepFly.com, a leading airport hotel booking platform. This venture wasn't just about exploring a new marketing avenue; it was a testament to the immense potential I...

The debate between WordPress and Joomla has long been a contentious one. In the world of content management systems (CMS), these two platforms have been vying for supremacy, and a simple Google search will give you a multitude of articles that never quite settle on a clear winner. Today, I'm going to put my 25 years of experience into resolving this debate once and for all. Let me start by acknowledging that each tool has its place. Joomla, for example, has proven itself to be a great CMS, and I've used it for the company I work for, Anchor Computer...

In today's digital age, your email address is more than just a means of communication - it's a crucial aspect of your brand's identity. For many startups and small businesses, it's easy to turn to free email providers like Gmail. But as your business grows, continuing to use a Gmail account can actually hold you back. Here's why it's time to make the leap to a domain-specific email address and how doing so can elevate your brand and increase your privacy. Brand Credibility & Professionalism Having a custom domain email address not only makes your business email easier for customers...