My Journey into Online Video Marketing: The Case Study

When I look back to 2008, the online video landscape was vastly different. YouTube was just beginning to gain traction, and using video for marketing was seen as an experiment rather than a core strategy. Despite the uncertainties, I was determined to embrace video marketing’s potential.

Today, I’d like to take you on a journey down memory lane to one of my early forays into promotional video campaigns — the project I spearheaded for, a leading airport hotel booking platform. This venture wasn’t just about exploring a new marketing avenue; it was a testament to the immense potential I believed video could bring to online marketing.

Back then, I was heading ERUNIX, Inc., and we had one overarching goal: to break into as many social media networks as possible using video. Our aim was to enhance our clients’ online presence by adding a fresh, marketable dimension — video content.

Our strategy was simple but effective. With statistics indicating that 57 percent of U.S. adults used the Internet to watch videos, this was an opportunity we couldn’t ignore. I set out to leverage this trend to boost site traffic and, ultimately, increase revenue for our clients.

This vision culminated in our first promotional video for This video offered potential clients a visual tour of what their travel experience could look like.

And now, I’m excited to share this video with you. This isn’t just a promotional video; it’s a milestone in my journey as a pioneer in online video marketing.


Reflecting on this project, I realize it stands as a testament to my vision and belief in the power of online marketing. It showcases my ability to capitalize on emerging technologies and platforms to deliver concrete results for my clients.

So, there you have it — a peek into my pioneering journey into online video marketing. And if you’re wondering, I’m still on that path, relentlessly exploring new technologies and crafting innovative strategies in this ever-evolving digital landscape.

Adding a link to the video in your blog post gives your readers a direct connection to your work, allowing them to better appreciate your skills and achievements. Remember to use a clear call to action to prompt readers to click the link and watch the video.

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